Use the “dramatic arc.”
Format your pitch using the ‘dramatic arc’ storytelling technique to tell a compelling story.
Write a script.
This is the single most important thing you can do to save time during filming and editing.
Use background music.
Music can bring your pitch to life.
Narrate your story with personality.
Be dramatic, be funny, be somber, whatever emotion your story is trying to convey.
Find free images and icons.
Look at sites that offer free images to add variety to your pitch, but remember to cite your images.
Make sure something is happening on the screen every 3-5 seconds.
Use animation, panning and zooming to keep the viewers' attention.
Choose the best tool.
There are many tools you can use to create your story; choose the one that fits your story